Your brand is more than a logo
It's your story, personality, values, and promise
We can help your business refresh, express, and manage your brand for success.
We'll work with you as your brand partner to express your story, personality, values and promise by develop, navigate, and implement effective branding and marketing to
will get you connected with the right customers, achieve your goals, and grow your business in a way you can be proud of.
REFRESH/brand was founded in 2020 by Brandon Samuel with the mission of creating a marketing and branding hub for small business, non-profits, and other organizations, to find all the tools and resources they need to level-up their branding and marketing. This desire to create REFRESH/brand came about after working with countless small businesses over the years that were phenomenal at what they did but from the outside looking in it was hard to see how great they were. Their branding and marketing didn't tell their story and didn't connect them with their target audience. This wasn't any groundbreaking news for the companies, they knew this, and they have tried different things to address it. They may have hired a web designer, who created a nice new website, but the site doesn't align with their social media accounts. Maybe the company had a new logo designed but getting it updated everywhere is a costly endeavor and needs to be done in chunks, but where to start? If you ask the website designer, it's creating the new site. If you ask the company that makes your physical signage, it's to update your street sign and vehicle decals. If you ask the print shop, it's your business cards and letterhead. None of these are wrong and we would contend that they were all actively working in your best interest but at the same time, they are specialists and are focused on what they know best, as they should, and as you should want them to do! For larger companies this is less of an issue, they typically have an entire marketing and branding department to manage the brand overall and ensure all the specialists, brand assets, messaging, and plans are coordinated, reflect brand standards, and are heading in the right direction. REFRESH/brand aims to be that solution for your organization!
Your brand consists of everything from your logo to the customer service your team provides. If it affects your customers, it is part of your brand, which can be a lot of ground to cover. Where do you start? Who do you work with and where do you find them? Why should you do this over that? Our process will help you answer these questions.
It all starts with our discovery phase where we get to know you, your goals, and your pain points. We'll dig into the past, talk through the present, and review what you are doing today, who you are working with, yes even if it's just your nephew that runs your Facebook page, and what tools you are using, have used, or are considering.
This information will help us in the second phase where we will be creating your custom dynamic plan to achieve your branding, marketing, and process goals. We believe in meeting you where you are and building up and out from there. This might mean your niece or nephew stays on Facebook duty but now has some guidance, resources, or other tools to do the job in alignment with your brand.
Phase three is to connect the plan with the doers! Be it your niece managing your Facebook page or getting you connected with one of our amazing service providers, freelancers, or specialists, this is where your plan comes to life, and we can start towards your goals in a meaningful way.
Like any plan, reviewing where you are, where you were, and where you are going is critical to success. We have regularly scheduled review sessions to discuss those things as well as your providers, your team, and your customers too.
Below are a few examples of our recent projects.
You can learn more about the organization and the project by clicking on the image.
Like you, we are a small business, we intimately understand budget and time restraints, and if we are honest, we sometimes push off that "painful" thing you just don't want to do. Or you are ready to get started but are unsure of your true needs or which thing to do first or even how to get started. No worries, this is exactly what we help with!
We help organizations refresh their branding, marketing, processes, and strategy. This would include things like designing a new logo and brand guidelines, developing your website, creating engaging content, structuring your customer journey, and more. If it affects your customer experience, we can help.
No matter what the service, it all starts with a free discovery session and brand audit > Get started
Curious as to how we cover this breadth of services? Check out our process below.
5 Easy Ways to REFRESH Your Site
5 Easy Ways to REFRESH Your Site
Canva for design, when to use & how
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