Your brand is more than a logo
It's your story, personality, values, and promise
We can help your business refresh, express, and manage your brand for success.
We'll work with you as your brand partner to express your story, personality, values and promise by develop, navigate, and implement effective branding and marketing to
will get you connected with the right customers, achieve your goals, and grow your business in a way you can be proud of.
Are there hidden roadblocks holding your brand back?
We can help!
Get started with our REFRESH/brand-audit and consultation.
Your brand consists of everything from your logo to the customer service your team provides. If it affects your customers, it is part of your brand, which can be a lot of ground to cover. Where do you start? Who do you work with and where do you find them? Why should you do this over that? Our process will help you answer these questions.
It all starts with our discovery phase where we get to know you, your goals, and your pain points. We'll dig into the past, talk through the present, and review what you are doing today, who you are working with, yes even if it's just your nephew that runs your Facebook page, and what tools you are using, have used, or are considering.
This information will help us in the second phase where we will be creating your custom dynamic plan to achieve your branding, marketing, and process goals. We believe in meeting you where you are and building up and out from there. This might mean your niece or nephew stays on Facebook duty but now has some guidance, resources, or other tools to do the job in alignment with your brand.
Phase three is to connect the plan with the doers! Be it your niece managing your Facebook page or getting you connected with one of our amazing service providers, freelancers, or specialists, this is where your plan comes to life, and we can start towards your goals in a meaningful way.
Like any plan, reviewing where you are, where you were, and where you are going is critical to success. We have regularly scheduled review sessions to discuss those things as well as your providers, your team, and your customers too.
Below are a few examples of our recent projects.
You can learn more about the organization and the project by clicking on the image.
Virtual Event Brand Identity
Like you, we are a small business, we intimately understand budget and time restraints, and if we are honest, we sometimes push off that "painful" thing you just don't want to do. Or you are ready to get started but are unsure of your true needs or which thing to do first or even how to get started. No worries, this is exactly what we help with!
We help organizations refresh their branding, marketing, processes, and strategy. This would include things like designing a new logo and brand guidelines, developing your website, creating engaging content, structuring your customer journey, and more. If it affects your customer experience, we can help.
No matter what the service, it all starts with a free discovery session and brand audit > Get started
Curious as to how we cover this breadth of services? Check out our process below.
REFRESH/brand was founded officially in 2020 by Brandon Samuel, a creative business leader with a passion of helping others achieve their goals and fulfill their missions. While REFRESH/brand is only a few years old, the mission has been consistent over the past 10+ years in the creative and brand management industry.
Through the history of the brand and the mission, one thing became clear, this industry is chockfull of amazingly talented, passionate, and driven individuals, and agencies that want nothing more than to see you succeed. We found there was friction with you, the client finding these awesome creatives but most importantly understanding what was possible, where to focus your investment, how to gauge and adjust what is and isn't working, and of course, how to manage all these elements, people, agencies, etc. while also making sure your brand standards stay consistent. This is something the biggest brands in the world do and something that we knew smaller organizations could benefit from too but hiring a full-time brand manager and an in-house creative team isn't realistic for most of us, not to mention not worth the expense. Our solution, we become your brand partner, gaining you these benefits, plus more, without losing the flexibility and fluidity of a small business. We have our experts but can also work with yours. Perhaps you are just getting started with social media and affording someone to manage your social isn't yet in the cards, but you can commit some time or maybe you have a staff member who can take it on. We'll help to maximize where you are today with resources and guidance in the path to growth.
Are you interested in learning more? Book your discovery session and let's chat!
Helping small businesses maximize their brands reach and effectiveness helping them to fulfill their mission.
5 Easy Ways to REFRESH Your Site
5 Easy Ways to REFRESH Your Site
Canva for design, when to use & how
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